Privacy Policy

Last Updated: September 22, 2026

Loft Home Energy LLC and its subsidiaries and affiliates (“Loft,” “we,” “us,” “our”) respect your privacy. This Privacy Policy (“Privacy Policy” or “Policy”) describes how we collect, use, and disclose personal information and any rights you may have with respect to such information. It governs personal information we collect through our website (www.lofthomeenergy.com), mobile applications, digital planning tools (including our 15-Minute Energy Profile), and related digital portals (collectively, the “Sites”), as well as personal information we collect from you or third parties through any other means to provide our independent home energy planning and advisory services or perform other business activities (collectively, the "Services").

Please note that Loft Home Energy LLC is an independent home energy planning and advisory firm. Loft does not hold a contractor’s license, does not perform installation services, and does not manufacture hardware. Projects originated through Loft are contracted, installed, and warranted by our licensed installer partners under their own contractor licenses and customer agreements.

Please read this Privacy Policy before using our Sites or Services. By accessing or using our Sites or Services, you agree to the terms of this Policy. Residents of California, Utah, and other applicable states should also review the state-specific disclosures in Section 9 of this Policy.

1. INFORMATION WE COLLECT

We may collect information that personally identifies, relates to, describes, or is capable of being associated with you (“personal information”). The types of personal information we collect vary based on how you interact with our Sites and Services, but include:

A. Personal Information Categories

Identifiers: Name, physical mailing address, email address, mobile phone number, account credentials, government identification details (when required for financing or government/utility incentive processing), and utility account numbers.
Characteristics of Protected Classifications: Age and date of birth under applicable law.
Commercial Information: Information regarding your home ownership, current home energy systems, solar panel configurations, battery storage setup, utility provider, rate structure, energy bill history, advisory service history, purchase preferences, and qualification data for third-party rebates and incentives.
Internet or Other Electronic Network Activity Information: IP address, browser type, device type, operating system, log data, analytics data, device IDs, and interaction history collected through cookies and similar tracking technologies.
Geolocation Data: General geographic location or precise physical address to evaluate utility rate structures, solar exposure, and local incentive eligibility.
Audio, Visual, and Electronic Information: Phone call recordings (where permitted by law), customer support interactions, and photos or site documentation provided by you or our licensed installer partners.
Professional or Employment Information: Information regarding business representatives or organizational partners when acting in a commercial capacity.
Sensitive Personal Information: Government identification numbers, account login credentials, and precise location data when required to facilitate utility interconnection, rebate applications, or energy plan creation.
Inferences: Predictions regarding your energy consumption, rate optimization opportunities, potential utility bill savings, and tailored equipment recommendations.

B. Energy Usage Information

We collect detailed interval energy data, utility bill records, and grid interaction data as described in Section 4 below.

C. Website Usage Information

We collect usage metrics regarding your visits to www.lofthomeenergy.com, including page view duration, navigation paths, referring URLs, click-stream data, and interaction with our digital tools.

2. HOW WE COLLECT INFORMATION

We collect personal information through several channels:

Directly From You: When you complete our 15-Minute Energy Profile, request a custom energy plan, schedule a consultation, submit contact forms, register an account, sign up for communications, opt in to receive SMS updates, or speak with a Loft advisor.
From Licensed Installer Partners and Service Providers: We receive project, site, and contract details from our independent licensed installer partners who execute hardware installation and maintenance under their respective agreements.
From Utility Providers and Energy Programs: Upon your authorization, we access interval usage data and rate information directly from your electric utility.
From Third-Party Marketing and Analytics Partners: We may collect information from data aggregators, public property records, credit bureaus (for financing pre-qualification), and lead generation partners.
Automated Technologies and Cookies: We use cookies, web beacons, pixel tags, and log files to track website interactions, optimize platform functionality, and deliver targeted marketing.
- Necessary Cookies: Essential for platform security and site navigation.
- Analytics Cookies: Help us understand site traffic and usage trends.
- Marketing Cookies: Allow us and third-party partners to show relevant home energy offers across external platforms.

3. HOW WE USE AND DISCLOSE YOUR INFORMATION

A. Business and Operational Uses

We use your personal information to:

Deliver Energy Advisory Services: Evaluate your home energy usage, analyze utility rate structures, generate custom utility-proof energy plans, and match you with licensed installer partners.
Process Incentive and Rebate Eligibility: Evaluate eligibility for local, state, and federal energy rebates or financing options.
Communication and Support: Respond to inquiries, provide project updates, deliver customer support, send transactional or authorized SMS notifications, and send administrative communications.
Marketing and Community Outreach: Provide news, educational materials, promotional offers, and targeted advertisements related to home energy optimization.
Business Operations and Security: Maintain information security, prevent fraud, perform internal audits, improve our advisory tools, and comply with legal obligations.

B. Disclosures to Third Parties

We may disclose personal information to:

Licensed Installer Partners: Independent licensed solar and battery installation contractors who contract, install, and warrant systems selected in your energy plan.
Service Providers and Vendors: Third parties that assist with customer relationship management (CRM), website hosting, analytics, billing, and communication.
Utility Companies and Demand Response Operators: Entities administering grid incentives, net metering registration, or virtual power plant (VPP) programs.
Legal and Regulatory Authorities: To comply with law enforcement requests, subpoenas, court orders, or to enforce our contractual rights and protect public safety.
Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of Loft Home Energy LLC.

C. Mobile Information and SMS Privacy Exclusion

No mobile phone numbers, mobile information, or SMS opt-in data/consent will be shared, sold, rented, or disclosed to third parties or affiliates for marketing or promotional purposes under any circumstances.

All third-party sharing and disclosure categories described in Section 3.B above explicitly exclude text messaging originator opt-in data and consent. Your mobile phone number and SMS opt-in consent are strictly kept confidential and used solely by Loft to communicate with you regarding your home energy inquiries, service updates, and authorized account notifications.

D. Unsubscribing and Marketing Opt-Outs

Email Marketing: Click the "Unsubscribe" link in any promotional email or write to support@lofthomeenergy.com.
SMS / Text Messaging: Reply "STOP" to any mobile text message received from Loft to cancel and opt out of future text messages at any time. Reply "HELP" for customer support, call us at (619) 560-5464, or email support@lofthomeenergy.com. Message and data rates may apply.
Telemarketing & Direct Mail: To join our internal Do Not Call or Do Not Mail list, email support@lofthomeenergy.com with "Do Not Call" or "Do Not Mail" in the subject line, or call us at (619) 560-5464.

4. NOTICE OF ACCESSING, COLLECTING, STORING, USING AND DISCLOSING ENERGY USAGE INFORMATION

As an independent home energy planning firm, Loft specializes in analyzing detailed energy usage patterns to help homeowners optimize energy retention and lower utility costs.

Types of Energy Data: We access and collect 15-minute interval usage data (such as Green Button data), solar production figures, battery discharge statistics, and historical utility rate billing schedules.
Purpose of Collection: Energy usage information is used exclusively to formulate custom energy plans, model battery storage capacity requirements, evaluate peak-hour utility charges, and connect you with optimal equipment and installer solutions.
Protection and Disclosure: Energy usage data is treated as confidential and disclosed only to authorized service providers, licensed installer partners assigned to your project, or program administrators when enrolling you in utility incentive programs with your explicit consent.

5. THIRD-PARTY CONTENT, LINKS, AND PLUG-INS

Our Sites may contain links to third-party websites, manufacturer portals, or social media plug-ins (e.g., Facebook, Instagram, LinkedIn, X). Clicking on these links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to review the privacy policies of every external website you visit.

6. CHILDREN’S AND MINORS’ PRIVACY

Our Sites and Services are designed for adult homeowners and are not directed to individuals under 18 years of age. We do not knowingly collect or solicit personal information from minors. If we learn that we have inadvertently collected personal information from a minor, we will promptly delete it. If you believe a minor has provided us with personal information, please contact us at support@lofthomeenergy.com.

7. DATA SECURITY AND RETENTION

We implement technical, administrative, and physical security safeguards designed to protect personal information from unauthorized access, loss, alteration, or disclosure. However, no internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal, tax, and accounting obligations, resolve disputes, and enforce our legal agreements. When personal information is no longer needed, we securely destroy or de-identify it.

8. CHANGES TO OUR PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with an updated "Last Updated" date. For material changes, we may provide prominent notice on our website or contact you directly via email. Your continued use of our Sites or Services after updates are published signifies your acceptance of the revised Policy.

9. ADDITIONAL STATE PRIVACY RIGHTS AND DISCLOSURES

Residents of certain states—including California (where Loft operates as a registered foreign LLC) and Utah (where Loft Home Energy LLC is organized)—possess specific statutory rights regarding their personal information under state law (e.g., the California Consumer Privacy Act / CCPA and the Utah Consumer Privacy Act / UCPA).

A. Your Consumer Rights

Right to Know / Access: Request details on the categories and specific pieces of personal information collected, the sources of collection, the business purpose for collection, and third parties with whom data was shared.
Right to Delete: Request deletion of personal information collected from you, subject to legal exceptions.
Right to Correct: Request correction of inaccurate personal information.
Right to Opt-Out of Sale or Sharing: Direct us not to "sell" or "share" your personal information for targeted cross-context behavioral advertising.
Right to Limit Sensitive Data Use: Limit the use of sensitive personal information to essential business operations.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your statutory privacy rights.

B. Exercising Your Rights

To submit a privacy rights request:

Email: Send your request to support@lofthomeenergy.com.
Phone: Call us at (619) 560-5464.
Global Privacy Control (GPC): Our Sites recognize and honor automated GPC browser signals for opt-out preferences.

10. CONTACT INFORMATION

If you have questions, comments, or privacy requests regarding this Privacy Policy or our data practices, please contact us at:

Loft Home Energy LLC Attn: Legal & Privacy Department 2342 E 8240 S Ogden, UT 84405

Phone: (619) 560-5464 Email: support@lofthomeenergy.com Website: www.lofthomeenergy.com