California Privacy Notice

California Privacy Notice | Loft Home Energy Co.

Last Updated: September 16, 2026

This California Privacy Notice (“Notice”) supplements the information contained in the Privacy Policy of Loft Home Energy LLC (“Loft,” “we,” “us,” or “our”) and applies solely to individual residents of the State of California (“consumers” or “you”). We adopt this Notice to comply with the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”).

Loft Home Energy LLC is an independent home energy planning and advisory firm organized under the laws of Utah and registered as a foreign limited liability company in the State of California. Loft does not hold a contractor’s license, does not perform installation services, and does not manufacture hardware. Projects originated through Loft are contracted, installed, and warranted by our independent licensed installer partners under their own contractor licenses and customer agreements.

Any terms defined in the CCPA have the same meaning when used in this Notice.

1. INFORMATION WE COLLECT

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household (“Personal Information”).

In the preceding 12 months, we have collected the following categories of Personal Information:

  • A. Identifiers: Name, physical mailing address, email address, phone number, IP address, account credentials, utility account numbers, and government identification numbers (when required for processing financing, utility interconnections, or government/utility rebates).

  • B. Personal Information Categories Listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)): Name, address, telephone number, utility account details, and financial/credit qualification data for battery storage financing or rebate eligibility.

  • C. Protected Classification Characteristics Under California or Federal Law: Age or date of birth.

  • D. Commercial Information: Home ownership status, current utility provider (e.g., SDG&E), utility rate structure, solar panel setup, battery storage configuration, 15-minute interval energy usage data, 15-Minute Energy Profile results, advisory history, and rebate eligibility criteria.

  • E. Internet or Other Electronic Network Activity: Browsing history, search history, device type, operating system, log data, and interaction history on www.lofthomeenergy.com and our digital planning tools.

  • F. Geolocation Data: Physical address or general geographic location used to assess solar irradiance, local utility rate schedules, and municipal/regional battery incentive eligibility (such as San Diego Community Power rebates).

  • G. Audio, Electronic, or Visual Information: Telephone recordings (where permitted by law), customer service communications, and job-site documentation or photos provided by you or our licensed installer partners.

  • H. Professional or Employment-Related Information: Business name, professional title, and organizational contact details when interacting with us in a commercial capacity.

  • I. Sensitive Personal Information: Account login credentials, precise location data, and government identification numbers required for utility interconnect filings or rebate processing.

  • J. Inferences: Predictions regarding energy consumption habits, rate optimization potential, estimated bill impacts, and tailored battery/solar equipment recommendations.

Personal Information does not include publicly available information from government records, de-identified or aggregated consumer information, or information excluded from the CCPA's scope.

2. SOURCES OF PERSONAL INFORMATION

We obtain the categories of Personal Information listed above from the following sources:

  • Directly from You: When you complete our 15-Minute Energy Profile, request a custom home energy plan, contact our advisory team, or submit inquiries on our website.

  • From Independent Licensed Installer Partners: Project status updates, site inspection details, and contract information shared by licensed contractors who fulfill installations.

  • From Utility Providers and Grid Programs: Authorized interval energy usage data (e.g., Green Button data) and utility billing records.

  • Automated Technologies: Tracking technologies, cookies, pixel tags, and analytics tools deployed on our website.

3. USE OF PERSONAL INFORMATION

We may use or disclose the Personal Information we collect for one or more of the following business and commercial purposes:

  • Delivering Energy Advisory Services: Analyzing home energy usage, modeling rate structures, formulating custom energy plans, and matching homeowners with licensed installer partners.

  • Processing Incentives and Rebates: Facilitating applications for state, local, and utility energy storage rebates or financing options.

  • Communication and Support: Responding to customer inquiries, updating project milestones, and delivering customer service.

  • Marketing and Educational Outreach: Providing transparent insights, home energy newsletters, rate update alerts, and targeted advertisements.

  • Operations and Security: Maintaining system integrity, detecting security incidents, protecting against fraud, and complying with legal obligations.

4. DISCLOSURE, SALE, AND SHARING OF PERSONAL INFORMATION

A. Disclosures for a Business Purpose

In the preceding 12 months, Loft has disclosed Personal Information for business purposes to the following categories of third parties:

  • Independent Licensed Installer Partners: To contract, schedule, install, and service home energy hardware selected in your energy plan.

  • Service Providers: Vendors who assist with website hosting, CRM data management, analytics, communications, and customer service.

  • Utility Companies & Grid Operators: Program administrators for net metering enrollment, demand response programs, or grid incentive verification.

B. "Sale" or "Sharing" for Targeted Advertising

Under the CCPA, "selling" includes transferring personal information to a third party for monetary or other valuable consideration, and "sharing" includes disclosing personal information to a third party for cross-context behavioral advertising.

In the preceding 12 months, Loft may have "sold" or "shared" identifiers, commercial information, internet network activity, and geolocation data to:

  • Digital Advertising and Analytics Partners: To evaluate website performance, deliver targeted home energy ads, and measure marketing campaign effectiveness.

Loft does not sell or share Personal Information of minors under 16 years of age.

5. YOUR RIGHTS UNDER THE CCPA

California residents have specific rights regarding their Personal Information:

A. Right to Know / Access

You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months, including:

  • The categories of Personal Information collected.

  • The categories of sources from which it was collected.

  • The business or commercial purpose for collecting, selling, or sharing Personal Information.

  • The categories of third parties to whom we disclosed, sold, or shared Personal Information.

  • The specific pieces of Personal Information collected about you.

B. Right to Delete

You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions established under California law (e.g., completing transactions, fulfilling warranty obligations, or complying with legal duties).

C. Right to Correct

You have the right to request that we correct inaccurate Personal Information that we maintain about you.

D. Right to Opt-Out of Sale or Sharing

You have the right to direct us not to "sell" or "share" your Personal Information for targeted cross-context behavioral advertising.

E. Right to Limit Use of Sensitive Personal Information

You have the right to limit our use and disclosure of Sensitive Personal Information to only those uses necessary to perform the services reasonably expected by an average consumer.

F. Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights.

6. EXERCISING YOUR CALIFORNIA PRIVACY RIGHTS

To exercise your Right to Know, Delete, Correct, or Limit Sensitive Personal Information, please submit a verifiable consumer request to us by:

Opting Out of Sale or Sharing

To opt out of the sale or sharing of your Personal Information for targeted advertising:

  • Email support@lofthomeenergy.com with "Do Not Sell or Share My Personal Info" in the subject line.

  • Global Privacy Control (GPC): You may also enable an opt-out preference signal (such as GPC) on your web browser. Our website recognizes and honors valid GPC browser signals.

Verification Process

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request. We must verify your identity before fulfilling your request by matching at least two or three data points provided by you (e.g., name, email address, phone number) against records in our system. We will respond to verified requests within 45 days.

7. CALIFORNIA "SHINE THE LIGHT" LAW

California Civil Code Section 1798.83 ("Shine the Light") permits California residents to request information regarding the disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please email support@lofthomeenergy.com.

8. CONTACT INFORMATION

If you have questions or comments about this California Privacy Notice or wish to exercise your California privacy rights, please contact us at:

Loft Home Energy LLC Attn: Legal & Privacy Department 2342 E 8240 S Ogden, UT 84405

Email: support@lofthomeenergy.com Website: www.lofthomeenergy.com